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Creating a Marketing Plan

Need to write a marketing plan? This guide will offer tips and link you to resources such as books, articles and website to get you started.

Target Market/Demographics

  • Demographics - "The study of total size, sex, territorial distribution, age, composition, and other characteristics of human populations; the analysis of changes in the make-up of a population."
  • Target market - "The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives."
  • Target market identification - "The process of using income, demographic, and life style characteristics of a market and census information for small areas to identify the most favorable locations." 

Library Resources for Finding Consumer and Target Market Information

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