Creating a Marketing Plan

Reference Solutions contains two helpful databases:

The U.S. Business Database contains information on over 12 million companies. Use this resource to research suppliers, competitors, B2B customers, and potential employers by many criteria, including location, size, and type of business.

The U.S. Consumers/Lifestyles database is ideal for identifying a target market for a product or service, studying the demographics of a community, researching consumer demand for new businesses, researching a community before opening a business, and estimating the number of potential customers based on hobbies, interests, and other demographics.