Data Axle Reference Solutions / formerly Reference USA

Use the Consumer / Lifestyle database for market research, and to understand the buying habits of groups of consumers. Consumers are rated on purchase preferences across nineteen categories and several dozen sub-categories. Ratings are based of on frequency rates (how often purchases in a category are made) and volume (how much is spent in a given category). Data is compiled from multiple opt-in resources, and results are a blend of purchase preference information with household and census type data. 

The U.S. Consumers/Lifestyles database is ideal for identifying a target market for a product or service, studying the demographics of a community, researching consumer demand for new businesses, researching a community before opening a business, and estimating the number of potential customers based on hobbies, interests, and other demographics. This tutorial will introduce you to the basics of using it. 

Please note that the website has changed, and the "Custom Search" tab has now changed to "Advanced Search" in ReferenceUSA.