Use the Consumer / Lifestyle database for market research, and to understand the buying habits of groups of consumers. Consumers are rated on purchase preferences across nineteen categories and several dozen sub-categories. Ratings are based of on frequency rates (how often purchases in a category are made) and volume (how much is spent in a given category). Data is compiled from multiple opt-in resources, and results are a blend of purchase preference information with household and census type data.
U.S. Consumers/Lifestyles Database Tutorial
The U.S. Consumers/Lifestyles database is ideal for identifying a target market for a product or service, studying the demographics of a community, researching consumer demand for new businesses, researching a community before opening a business, and estimating the number of potential customers based on hobbies, interests, and other demographics. This tutorial will introduce you to the basics of using it.
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