What is a SWOT Analysis?
An internal and external environmental scan: Strengths & Weaknesses (internal), Opportunities & Threats (external).
Sources for SWOT Analyses
You can use the databases below to find SWOT Analyses which have already been created for various companies. Typically, the SWOT Analyses found in these databases are for larger companies, but they may provide a good jumping-off point for your own.
If there isn't a SWOT analysis from the sources above, you can do your own SWOT analysis by collecting information from multiple sources, such as company profiles, industry & market information, and news.
If you are doing a SWOT analysis on a private company, here are some suggestions:
See the environmental scan page for more information:
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